Yes, there is life after Starbucks and Whole Foods.
The thing about living in Austin: you get spoiled.
Actually in Austin, there are tons better coffee shops than Starbucks. There is a coffee shop to satisfy almost every personality and taste in Austin. I had set up my office in several of them, along with the thousands of other entrepreneurs in Austin.
I only mention Starbucks because there is no Starbucks in the town where I live now. In fact, there are no Starbucks in the next town over! I must travel 20 minutes to get to a Starbucks, which is really the best coffee shop anywhere near here. But driving 20 minutes for a Starbucks? Sounds crazy and isn’t really worth it. So I turn my home into a coffee shop.
And then there are the grocery stores. Whole Foods was born in Austin. Then came Central Market. Shortly before I left a new one, Sprouts, popped up. You can get just about any type of fruit, veggie, cheese, meat…in fact you start to feel like you deserve it. All the time. Anytime. Organic this and free range that. Neals Yard cheeses. Yum.
It can turn you into a grocery store snob.
I admit it. The Professor and I came to this tiny little town on the East Coast and the local grocery store can’t even spell cilantro correctly!
So I started driving an hour to Whole Foods or Trader Joe’s. Grocery store snobbishness got the better of me.
I came to my senses and started looking around my backyard. Left the snob in the parking lot and found a store, that while it’s no Whole Foods, it will suffice for most things. Except tortillas. They are like cardboard.